PHOENIX


Marketing

We at Phoenix, as a marketer we increases the communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing.  The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

We believe that marketing is based on thinking about the type of business in terms of customer needs and their satisfaction. Marketing differs from selling because Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. As marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs. Marketing has less to do with getting customers to pay for your product as it does developing a demand for that product and fulfilling the customer's needs. 

 

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